How We Work

A proven process designed to maximize alignment and minimize risk. From first conversation to long-term partnership, here's what to expect.

Start the Process
01

Discovery & Evaluation

1-2 weeks

We start by deeply understanding your vision, market opportunity, and what you've built so far. This phase determines if we're the right partners for each other.

Key Activities

  • Initial discovery call
  • Market and competitive analysis
  • Technical feasibility assessment
  • Team and founder fit evaluation

Outcome

Go/No-go decision with detailed feedback

02

Partnership Agreement

1-2 weeks

Once we decide to move forward, we structure a partnership that aligns our incentives. We typically take equity plus a monthly fee, ensuring we succeed only when you succeed.

Key Activities

  • Equity and fee structure negotiation
  • Scope and milestone definition
  • Team composition planning
  • Legal agreement finalization

Outcome

Signed partnership agreement

03

Team Assembly

1-2 weeks

We assemble the right team for your project. This might include engineers, designers, and product managers from our core team, plus specialists as needed.

Key Activities

  • Role and skill mapping
  • Team member selection
  • Onboarding and context sharing
  • Tool and process setup

Outcome

Dedicated team ready to build

04

Build & Iterate

Ongoing

This is where the real work happens. We operate in agile sprints, shipping working software frequently and iterating based on feedback and data.

Key Activities

  • Sprint planning and execution
  • Regular demos and reviews
  • Continuous integration and deployment
  • User testing and feedback loops

Outcome

Shipped product increments

05

Launch & Scale

Milestone-based

As the product matures, we help you launch to market and scale. This includes infrastructure scaling, performance optimization, and growth feature development.

Key Activities

  • Launch preparation and execution
  • Performance monitoring and optimization
  • Growth feature development
  • Infrastructure scaling

Outcome

Live product with real users

06

Ongoing Partnership

Long-term

Our relationship doesn't end at launch. As equity partners, we're invested in your long-term success. We continue to support, iterate, and grow with you.

Key Activities

  • Continued product development
  • Team scaling and hiring support
  • Strategic product guidance
  • Technology evolution

Outcome

Sustainable, growing product

What to Expect

Working with us means transparency, predictability, and partnership.

Regular Communication

Expect weekly standups, sprint demos, and open Slack channels. We believe in transparency and keeping you informed.

Clear Documentation

Everything we build is documented. From code to processes, you'll always have full visibility into your product.

Predictable Cadence

We work in 2-week sprints with clear goals and deliverables. You'll always know what's coming and when.

Ready to Get Started?

The first step is a conversation. Let's discuss your idea and see if we're the right fit.

Schedule a Discovery Call